INSIDE THIS MONTH'S ISSUE:
Recent Eyeblaster Developments
An Interview with Ian Schafer, Founder of Deep Focus
Metrics and Trends
Client Service tips
Hot Creative
Digital Marketing Expo & AD:TECH San Francisco
WHAT'S NEW AT EYEBLASTER
Version 5.8 of the Rich Media Platform
On March 7, Eyeblaster released its latest version of the Rich Media Platform. Here’s a highlight on the new features and functionality that will help you continue to achieve rich media success.
VideoStrip
We don’t need to tell you that video ads are hot right now. That’s why we created the new VideoStrip! The VideoStrip runs silently while playing a strip of your video across the banner space. Then, with a simple rollover or click, audio kicks in and your video fills the entire dimensions of the expanded panel, while remaining completely in sync with the original video! View a demo.
Custom Reports Builder
The functionality and flexibility of Eyeblaster’s rich media formats generate a wealth of data. However, you may only need specific parts of the information for a presentation or meeting. With that in mind, we’ve introduced the Custom Reports Builder, giving you complete control over what data you see in your reports. Only care about unique views? No problem! Interactions instead of clicks? You got it! Filter the data to what’s most important to you. Create your own custom report templates and save them to use again and again.
Version 5.8 is filled with additional enhancements including: a floating ad format designed to meet Yahoo's ad specifications, previewing banners in a page, beta support for Mac, parsing SWF tool and more! For complete details, email info@eyeblaster.com.
Holiday Card Wrap Up
The holidays are behind us and we are looking forward to springtime more than building another snowman. But we couldn’t put our wool sweaters away without letting you know the results of our holiday card poll.
We asked you to choose between three very deserving charities – The United Way, The City of Hope or the ASPCA – to determine which organization would receive a holiday donation from Eyeblaster. And while the City of Hope may have received the most votes, Eyeblaster sent a donation to all three charities.
On behalf of The United Way, The City of Hope and the ASPCA, Eyeblaster thanks you for embracing the spirit of giving this past season.
SPOTLIGHT ON
Ian Schafer, Founder of Deep Focus
Ian Schafer, former VP of New Media at Miramax Films, founded Deep Focus to deliver holistic interactive marketing services to the entertainment industry. We sat down with Ian to chat about rich media, his business, and of course, why he uses Eyeblaster.
What do you find most exciting about rich media?
Over the last year, I have found the improvements in quality, delivery, tracking, and interactivity of video ads to be most exciting. As a full-service agency for the entertainment industry, most of our clients' strongest assets are promotional video trailers, TV spots, and clips. We have been rolling out ads with significant improvements in all of the aforementioned areas all year, and throughout 2005 we seek to break even more new ground.
If you had one “tip” for creative designers in rich media, what would it be?
Sweet emotion. When someone sees your ad for the first time, what emotion is it trying to elicit? What feeling do you want the consumer to have that will make them want to learn more about the product? Many of the strongest brands out there have identified that emotion and found what it is within their target consumer that makes them want to have the product. With rich media, the Internet has become a much more qualified branding medium - the ads you design should take advantage of that. Use all the great tools at your disposal to tap into that emotion - when done right, the results will be better than you think.
Why do you choose Eyeblaster?
Eyeblaster delivers the unique combination of an easy-to-use trafficking and reporting interface and constant innovation. We hold ourselves accountable for the results of our campaigns, and the tracking and measurement capabilities Eyeblaster provides gives us the learning we need to make this happen on a regular basis. Eyeblaster is also not afraid to test the limits of technology. Some of the greatest new ad formats we have seen, came from Eyeblaster first.
Ian shared more of his thoughts about rich media, creativity and working with entertainment companies. Read the rest of the interview.
METRICS AND TRENDS TRACKER
Eyeblaster 2004 Interactivity Across Vertical Categories
Eyeblaster ad units help you grab attention and prompt action. Across key verticals, the total interaction rate for an Eyeblaster ad unit is 10.29%.
| Apparel | 16.62% | Medical | 22.13% | |
| Auto | 8.76% | News/Media | 14.49% | |
| B2B | 11.38% | Restaurant | 10.30% | |
| Careers | 7.15% | Retail | 12.54% | |
| Consumer Packaged Goods | 6.87% | Services | 13.05% | |
| Corporate | 13.85% | Sports | 15.31% | |
| Electronics | 9.81% | Tech/Internet | 9.04% | |
| Entertainment | 5.61% | Telecom | 8.26% | |
| Financial | 12.12% | Travel | 16.58% | |
| Gaming | 11.28% | Other | 12.50% | |
| Health/Beauty | 10.10% |
Interactivity rates are dynamic and will vary from month to month.
Interaction: Anytime a user interacted with an ad (excluding close button and roll-off)
Interaction Rate: Total Interactions/Total Impressions
LAST BLAST
Hot Creative!
Eyeblaster’s Creative Showcase puts the spotlight on some of the most creative ads - both U.S. and International - running through the Eyeblaster system. Take a look!
Digital Marketing Conference and expo
Stop by Booth #35 to meet the Eyeblaster team and learn ways we can help you achieve your rich media goals.
Ad:Tech San Francisco
Stop by Booth #32 to meet the Eyeblaster team and learn ways we can help you achieve your rich media goals.
We’re Moving!!!!
Due to our tremendous growth, Eyeblaster’s New York offices will be moving on Friday, April 8th. Our new address will be 135 West 18th Street, 5th Floor, New York , NY 10011. Our email addresses and phone numbers will remain the same.
